Google AdWords is the most popular channel to use when strategizing an online marketing campaign. This channel offers text and pictorial (Display) ad types. PPC (Pay-Per-Click) also refers to Google AdWords but extends to include social media ad clicks as well. We integrate these types of campaigns into Google Analytics to gain insights on traffic acquisition, user demographics, page effectiveness, advanced conversion tracking with conversion-specific values and re-marketing.
Brand awareness on social media is quickly becoming just as important as having a website. For so many companies, managing social media is time consuming. We have an experienced social media team that procure a monthly content calendar schedule and create graphic design posts that will boost your brand.
May 31, 2020