The Reproductive Medicine Group consists of the finest Reproductive Endocrinologists in the nation. RMG is the largest team in the Tampa Bay area in which all of the physicians are not only board certified in Obstetrics and Gynecology, but also board certified in Reproductive Endocrinology and Infertility.
Through brainstorming and creativity I decided on a bright pastel color palette for the brand to be reminiscent of a nursery. This approach also provides gentle reassurance to patients reading and interacting with the marketing material, as this is often a difficult issue for people to experience.
Their existing website also lacked a branding identity. I completely redesigned a responsive, branded and competitive website allowing the user to have access to an abundance of educational information that is easy to find and interpret. Additionally, I added a personal touch to the brand by incorporating photography and infographics custom to Reproductive Medicine Group only.