Social Media is quickly becoming just as important as having a website. Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. The argument today is that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.
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